Tuesday, May 15, 2018

We've Moved! Vist our New Store in the Funk Zone & now Open Daily in Carpinteria

 
I am beyond happy to announce that we are fully moved in to our new shop in the Funk Zone at The Waterline, 120 Santa Barbara Street! 
The Waterline • 120 Santa Barbara St. Santa Barbara, CA
 This is a super fun new location where you can sip, shop, eat and hang at Topa Topa and Lama Dog breweries, Fox Wine Co., and the Nook restaurant along with other great shops! We are psyched for this new chapter for The Grapeseed Co. in Santa Barbara.
New Shop at The Waterline • 21 W. Ortega St. SB
The downtown Ortega St. location is now closed, and our office has moved the Carp Store and Warehouse on 4193 Carpinteria Ave #6. We are excited to be open daily, later hours, and Sundays for your convenience, and to be surrounded by such cool and complementary businesses in both locations! 

This sweet lemonade was made from a big fat lemon of a situation...

 2017 ended with the largest wildfire in CA history, the Thomas Fire, ripping through our normally idyllic seaside towns, followed by the tragic Montecito mudslides causing loss and devastation beyond imagination at the start of the new year. This also cut off access between our two locations, and was one of the most challenging times in the history of our 14 year old company! Like everyone in the area, we are still recovering from it. We were nowhere near prepared for the next round of crazy that hit Grapeseed Co. in April.
Ortega St. Scent Bar (after-left, before-right)
Part of the charm of our downtown Santa Barbara flagship store was the old brick building that houses some great businesses on Ortega Street, starting with The Grapeseed Co. The extreme weather has been taking a toll on our corner of the large, old building. On April 9th, our Scent Bar came crashing down out of nowhere! 5 years mounted firm to the wall, and BOOM! Over $5K of glass essential oil bottles hit the floor.

The wall that starts the whole building The Grapeseed Co. occupied on Ortega had expanded and blistered, popping the shelves off the wall.
21 W. Ortega Street • wall blister
Why did this happen? After the last evacuation rain, we had a 90+ degree day... The roof had been leaking all winter, and that water had been dripping down into our wall, causing a wet sponge effect. When the extreme heat hit, the wall expanded and shifted.

We were super lucky no one was hurt; we had 25 kids in there less than 24 hours before for a scent bar party! We became quickly aware as experts checked out the situation that it was no longer safe for The Grapeseed Co. to occupy 21 W. Ortega Street and continue to run business as usual. We had to move.

So, in just a month we secured a new storage warehouse in Carpinteria and moved tens of thousands of bottles and jars out of our current warehouse. With the new found space, we built out a scent bar, opened up the storefront and made it larger, and reconfigured our production lab and shipping areas. We turned my creative loft space into the office for our entire team. This kept us functioning, orders shipping, and business running seemingly as usual while we figured out what the heck to do!

Our main store has always been Santa Barbara based, so we decided the best thing to do was expand in the Funk Zone. A few weeks before the fire hit, we opened a tiny shop at The Guilded Table as an "experiment" for the holidays... clearly Mother Nature did not agree with my holiday sales plan! But the space has amazing potential, and I'm hopeful for what our "normal" Santa Barbara sunny summer days will bring. We've been working around the clock the past week building out the new Funk Zone shop. We can't wait to share it with you, host incredible Scent Bar parties there, blend up your favorite creative scent concoctions and just be surrounded by great people, businesses, food + drink, bubbling ideas and more.
Scent Bar in the Funk Zone • 120 Santa Barbara St.
Please come visit us soon! The Waterline building is located right behind Michael Kate Interiors and opens at noon daily. There's parking at the end of the street. It's a fun place for all ages to hang, and dogs are welcome, too.

2018 has been a whirlwind in business survival, a lesson in resilience, strength and the endless learning that goes along with entrepreneurship. That which does not kill us makes us stronger... The Grapeseed Co. is standing strong, just a mile away from our sweet memories on Ortega Street.

Please help us spread the word about the move! we're looking forward to sharing the new stores with you, seeing your smiling faces and continuing to thrive, no matter what life continues to surprise us with.

Cheers to good things ahead, always keeping your chin up and persevering!

~ Kristin

SANTA BARBARA SHOP 
120 Santa Barbara St in the Funk Zone
Open Daily!
Monday - Thursday 11:30am-6:30pm
Friday - Sunday 11:30am-8:30pm

CARPINTERIA SHOP
4193 Carpinteria Ave #6 at the Warehouse Row
Carpinteria, CA 93013
Open
Monday, Wednesday, Friday 10:30am-5:30pm
Tuesday, Thursday, Saturday noon-5pm 

26 comments:

  1. You are a rock star, Fraser!! Looks amazing - very proud of you!!

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  2. Congratulations on a new location. Hope this one works out great.

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    1. Thanks, Cindy. This location is definitely a new phase in retail! We'll be sharing it live with IBN soon.

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  3. What a story! I'm relieved to hear it has ended in two new shops in good locations. Impressive job of managing potential disaster.

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    1. Thanks Nancy, it's been a wild ride! Trusting this is all for the best as our company moves forward.

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  4. WOW! Excited to see your progress in spite of the setbacks. We will be out to visit this summer from the Inland Empire. We continue to brag about and promote your products - especially the men's products. Have a great summer!

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    Replies
    1. Awesome, Paul! Make sure to let us know when you are in town, we want to meet "Mr. Mojito Man" ;)

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  5. Kristen!! Amazing!!! Go get em!!

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  6. Good job! New space looks great. We can discuss "featured" artists for your Carpinteria store. Would love to help you coordinate if and when you are ready. Always love hearing from you. xoxox

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